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Английский для PR-профессионалов = English for PR Professionals
I. Учебный курс
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Оглавление
Предисловие
Методическая записка
I. Учебный курс
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Урок 1 (Unit 1). What is Public Relations?
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem solving
Урок 2 (Unit 2). The History of Public Relations
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem solving
Урок 3 (Unit 3). Ethics and Professionalism
Starting up
Listening
Vocabulary
Summary
Translation
Reading
Problem Solving
Урок 4 (Unit 4). The Individual in Public Relations
Starting up
Listening
Reading
Vocabulary
Translation
Summary
Problem Solving
Урок 5 (Unit 5). Public Relations Departments and Firms
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 6 (Unit 6). Research
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 7 (Unit 7). Program Planning
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 8 (Unit 8). Communication
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 9 (Unit 9). Evaluation
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 10 (Unit 10). Public Opinion and Persuasion
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 11 (Unit 11). The Audience and How to Reach It
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 12 (Unit 12). Public Relations and the Law
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 13 (Unit 13). Corporations
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 14 (Unit 14). Politics and Government
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 15 (Unit 15). International Public Relations
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 16 (Unit 16). Public Relations for Nonprofit Organizations
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 17 (Unit 17). Entertainments and Travel
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 18 (Unit 18). The Internet and Other New Technologies
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 19 (Unit 19). Written Tactics
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 20 (Unit 20). Spoken Tactics
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
Урок 21 (Unit 21). Visual Tactics
Starting up
Listening
Reading
Vocabulary
Summary
Translation
Problem Solving
II. Расшифровка аудиозаписей (Audio Scripts)
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Глоссарий (Glossary)
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