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English for Managers. Английский язык для менеджеров
UNIT 21. ADVERTISING
Предыдущая страница
Следующая страница
Оглавление
От автора
UNIT 1. WHAT IS "MANAGEMENT"?
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UNIT 2. WHAT YOU NEED TO BECOME A SUCCESSFUL LEADER
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UNIT 3. FORMS OF BUSINESS ORGANIZATION
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UNIT 4. PRODUCTION MANAGEMENT
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UNIT 5. PERSONNEL MANAGEMENT
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UNIT 6. THE RECRUITMENT PROCESS TEXT
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UNIT 8. PERFORMANCE MANAGEMENT
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UNIT 9. EMPLOYEE TRAINING AND DEVELOPMENT
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UNIT 10. GENERAL BUSINESS PLANNING
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UNIT 11. FINANCIAL MANAGEMENT
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UNIT 12. FINANCIAL MANAGEMENT PLANNING TEXT 1. Financial Statements
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UNIT 13. ACCOUNTING AND BOOKKEEPING
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UNIT 14. COMMERCIAL PAPERS (DOCUMENTS)
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UNIT 15. MANAGING CAPITAL
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UNIT 16. SOURCES OF MONEY (TRADE CREDIT AND EQUITY CAPITAL) TEXT 1. Trade credit and small businesses
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UNIT 17. BANKS AND BANKING
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UNIT 18. BUSINESS DOCUMENTS (CONTRACTS)
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UNIT 19. BUSINESS CORRESPONDENCE
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UNIT 20. MARKETING MANAGEMENT
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UNIT 21. ADVERTISING
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TEXT 1. Basic Definitions of Advertising, Promotion, Public Relations and Publicity, and Sales
TEXT 2. Advertising
TEXT 3. Major Methods of Advertising and Promotion
TEXT 4. What Advertising Medium to Use?
UNIT 22. INTERNET AND E-BUSINESS
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Additional reading
Appendix
Данный блок поддерживает скрол*