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Английский язык в рекламе: учеб. пособие
DEVELOPING AN ADVERTISING CAMPAIGN
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Table of contents
От автора
MARKETING AND ADVERTISING
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ADVERTISEMENT AS A SERVICE
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ADVERTISING AS A CAREER IN THE USA
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MASS MEDIA
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METHODS OF ADVERTISING
THE ART OF ADVERTISING
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WEB SITE DEVELOPMENT
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TYPES OF ADVERTISING
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DEVELOPING AN ADVERTISING CAMPAIGN
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Advertising Campaign
Identifying and Analyzing the Advertising Target
Defining the Advertising Objectives
Creating the Advertising Platform
Determining the Advertising Budget
Objective and Task Approach
Developing the Media Plan
Executing the Campaign
Evaluating the Effectiveness of the Advertising
ТНЕ ROLE OF THE ADVERTISING AGENCY OR DEPARTMENT
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PUBLICITY AND PUBLIC RELATIONS
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SPONSORSHIP
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ADVERTISING REGULATION
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BASIC DEFINITIONS
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MARKETING AND ADVERTISING TERMS
BIBLIOGRAPHY
ENGLISH-RUSSIAN DICTONARY
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