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Management practices of Russian companies. Vol. 1
T. Grishchenko, P. Artamoshina WHICH PERSONA? APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES AND%DIGITALIZATION TO%TRANSFORM THE FASHION INDUSTRY
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Table of contents
INTRODUCTION
E. Ivanova, N. Milovantseva CIRCULAR ECONOMY DILEMMA AT BIOFOODLAB: HOW TO STAY FAIR, HEALTHY AND GREEN
V. Rebiazina, A. Rozhkov RELOADING THE KALASHNIKOV BRAND IMAGE, HIT OR MISS
O. Mondrus, A. Osipova CRACKING CROC’S TALENT
E. Panteleeva, A. Lebedev 50%SHADES OF GREEN: THE RE'POSITIONING OF PEREKRESTOK IN%THE GROCERY SUPERMARKET SECTOR
A. Sterligova, M. Gorgisheli JOOM%( CHALLENGE TO THE AMAZON
T. Grishchenko, P. Artamoshina WHICH PERSONA? APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES AND%DIGITALIZATION TO%TRANSFORM THE FASHION INDUSTRY
O. Isaeva, O. Osipova ORGANIZATIONAL CHANGE MANAGEMENT IN PA) ABAHÇ E'RUSSIA: MOVING UPSTREAM
A. Vinogradov, A. Ivanova GAINING COMPETITIVE ADVANTAGE IN THE E'GROCERY MARKET IN MOSCOW: VKUSVILL’S RESPONSE TO THE CORONAVIRUS PANDEMIC
Y. Zelenkov, V. Silchev DELIVER2.ME: EXPLORING THE POTENTIAL OF DATA SCIENCE TO IMPROVE RELIABILITY OF SUPPLIER DELIVERIES
A. Likhachev, A. Stepanov DIGITAL CHALLENGE: THE STORY OF THE INNOVATIVE 3D%SCANNER OF THE HUMAN BODY
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