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Авторы
P. Artamoshina
Management practices of Russian companies. Vol. 1
Издательство
Высшая школа экономики
Тип издания
практическое руководство
Год издания
2023
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Содержание
INTRODUCTION
E. Ivanova, N. Milovantseva CIRCULAR ECONOMY DILEMMA AT BIOFOODLAB: HOW TO STAY FAIR, HEALTHY AND GREEN
V. Rebiazina, A. Rozhkov RELOADING THE KALASHNIKOV BRAND IMAGE, HIT OR MISS
O. Mondrus, A. Osipova CRACKING CROC’S TALENT
E. Panteleeva, A. Lebedev 50%SHADES OF GREEN: THE RE'POSITIONING OF PEREKRESTOK IN%THE GROCERY SUPERMARKET SECTOR
A. Sterligova, M. Gorgisheli JOOM%( CHALLENGE TO THE AMAZON
T. Grishchenko, P. Artamoshina WHICH PERSONA? APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES AND%DIGITALIZATION TO%TRANSFORM THE FASHION INDUSTRY
O. Isaeva, O. Osipova ORGANIZATIONAL CHANGE MANAGEMENT IN PA) ABAHÇ E'RUSSIA: MOVING UPSTREAM
A. Vinogradov, A. Ivanova GAINING COMPETITIVE ADVANTAGE IN THE E'GROCERY MARKET IN MOSCOW: VKUSVILL’S RESPONSE TO THE CORONAVIRUS PANDEMIC
Y. Zelenkov, V. Silchev DELIVER2.ME: EXPLORING THE POTENTIAL OF DATA SCIENCE TO IMPROVE RELIABILITY OF SUPPLIER DELIVERIES
A. Likhachev, A. Stepanov DIGITAL CHALLENGE: THE STORY OF THE INNOVATIVE 3D%SCANNER OF THE HUMAN BODY
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Для каталога
Artamoshina, P. Management practices of Russian companies. In 2 vols. Vol. 1 / P. Artamoshina et al. ; ed. by S. Kushch. - 2nd ed. - Москва : Высшая школа экономики, 2023. - 116 с. - ISBN 978-5-7598-2485-5. - Текст : электронный // ЭБС "Консультант студента" : [сайт]. - URL : https://www.studentlibrary.ru/book/ISBN9785759824855.html (дата обращения: 29.12.2024). - Режим доступа : по подписке.
Аннотация
This collection of compact cases on management practices in Russian companies was produced by professors of HSE Graduate School of Business and other units of HSE University and resulted from a joint project between HSE GSB and The Case Centre, the one of the top case clearing houses globally. The cases in this volume reflect on a wide range of the current issues in business management, such as Strategic Management, Business Innovation, Supply Chain Management, Brand Management, ESG and Business Ethics, Talent Mana gement, Entrepreneurship, as well as doing business during the COVID-19 pandemic.
This case collection is recommended for students, participants and faculty of various programs in management - from Bachelor and Master to MBA and Executive Education.
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Table of contents
Оборот титула
INTRODUCTION
E. Ivanova, N. Milovantseva CIRCULAR ECONOMY DILEMMA AT BIOFOODLAB: HOW TO STAY FAIR, HEALTHY AND GREEN
V. Rebiazina, A. Rozhkov RELOADING THE KALASHNIKOV BRAND IMAGE, HIT OR MISS
O. Mondrus, A. Osipova CRACKING CROC’S TALENT
E. Panteleeva, A. Lebedev 50%SHADES OF GREEN: THE RE'POSITIONING OF PEREKRESTOK IN%THE GROCERY SUPERMARKET SECTOR
A. Sterligova, M. Gorgisheli JOOM%( CHALLENGE TO THE AMAZON
T. Grishchenko, P. Artamoshina WHICH PERSONA? APPLYING ARTIFICIAL INTELLIGENCE TECHNOLOGIES AND%DIGITALIZATION TO%TRANSFORM THE FASHION INDUSTRY
O. Isaeva, O. Osipova ORGANIZATIONAL CHANGE MANAGEMENT IN PA) ABAHÇ E'RUSSIA: MOVING UPSTREAM
A. Vinogradov, A. Ivanova GAINING COMPETITIVE ADVANTAGE IN THE E'GROCERY MARKET IN MOSCOW: VKUSVILL’S RESPONSE TO THE CORONAVIRUS PANDEMIC
Y. Zelenkov, V. Silchev DELIVER2.ME: EXPLORING THE POTENTIAL OF DATA SCIENCE TO IMPROVE RELIABILITY OF SUPPLIER DELIVERIES
A. Likhachev, A. Stepanov DIGITAL CHALLENGE: THE STORY OF THE INNOVATIVE 3D%SCANNER OF THE HUMAN BODY