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АвторыP. V. Menshikov, T. A. Ivushkina

Public Relations in modern international business

ИздательствоПрометей
Тип изданияучебное пособие
Год издания2023
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Для каталогаMenshikov, P. V. Public Relations in modern international business / P. V. Menshikov, T. A. Ivushkina. - Москва : Прометей, 2023. - 278 с. - ISBN 978-5-00172-375-2. - Текст : электронный // ЭБС "Консультант студента" : [сайт]. - URL : https://www.studentlibrary.ru/book/ISBN9785001723752.html (дата обращения: 13.01.2025). - Режим доступа : по подписке.
АннотацияThe textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
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