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Management practices of Russian companies. Vol. 2
S. Kiselev, O. Zelenova IS THE CUSTOMER ALWAYS RIGHT?
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Table of contents
INTRODUCTION
N. Guseva, M. Dvoryashina AEROFLOT: HOW HIGH AND WHERE TO FLY?
G. Minnigaleeva, M. Maron FOOD ROAD TO YANDEX: WHAT DOES A FOOD TECH STARTUP DO TO BECOME A PART OF A NATIONAL IT GIANT?
S. Kiselev, O. Zelenova IS THE CUSTOMER ALWAYS RIGHT?
M. Akim, V. Boltrukevich SUPRA: GEORGIAN RESTAURANT IN VLADIVOSTOK
Y. Morozova, A. Demin PUSHKIN MUSEUM’S VALUE: LOOKING FOR TOMORROW
I. Tsarkov, A. Gabrielov WINNERS AND LOSERS, OR WERE THE TERMS OF SBERBANK AND YANDEX’S DIVORCE MUTUALLY BENEFICIAL?
L. Cheglakova, U. Podverbnykh, N. Pushkareva WHEN THE WAYS WE WORK DO NOT WORK, WHAT DO WE DO? RAISING THE BAR OF TALENT MANAGEMENT AT ABBVIE, RUSSIA, AND CIS
S. Smeltsova, A. Demin INNOVATION STUDIO: ON THE THRESHOLD OF A NEW MARKET
T. Vetrova, E. Buzulukova CONQUERING A YOUNGER AUDIENCE: THE CASE OF GILLETTE IN RUSSIA
T. Vetrova STRENGTHENING MARKET POSITION WITH THE HELP OF SHARING TARIFF: THE CASE OF MEGAFON
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